“It’s simple. We love research – that’s why Umbrella has been developing”
Graduated from Taras Shevchenko Kyiv National University with a Master’s Degree in Sociology.
Worked at several small and medium-sized agencies where she led research projects for clients from electoral, FMCG and advertising sectors. In 2007 joined GfK Ukraine as Senior Researcher in Qualitative Research Department. In 2010 launched eCall Research, the biggest CATI-studio in Ukraine.
In 2012 she established Umbrella Research representing her vision of research inspiration.
In 2013 she started working on PhD dissertation in sociology about rural lifestyle